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Friday, May 1, 2009

Account Director ::Experiential Marketing and Activation - Saudi Arabia

A leading Branding agency in Dubai is looking to expand their operations in KSA (Jeddah and Riyadh), operating across the Kingdom of Saudi Arabia. This unit will be responsible for all Saudi based experiential marketing projects (consumer promotions, events, sponsorships, roadshows, shopper marketing) and will act as a discipline extension to the existing servicing team on the specific clients. The position is that of a Activation Account Manager. The candidate will be the key responsible on delivering value at every encounter. Proactive measures to business growth, management of existing business leads and projects along with reporting and accountability. He/she will report to a director in charge and liaise with other units (stakeholders) to ensure maximum efficiencies are met. Candidate will also be operating on a business target basis.

Required Skills :
10 – 12 years experience in Brand Management | activation projects | consumer promotions | retail development | CRM based marketing initiatives
Specific skills required:
o Briefing, development and management from client perspective
o Conceptual development
o Product and brand understanding
o Research briefing and development, both Qualitative and Quantitative
o Budget management
o Business unit management
o Research and planning skills
o Team player and good line reporting skills


Advertising or client experience on brands such as (or similar) P&G, Red Bull, Coke, Nike or the likes

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